CUPERTINO, CALIFORNIA—Apple today announced the launch of Apple Orders, a revolutionary new platform designed to transform how businesses create, manage, and fulfill orders. Seamlessly integrated across iPhone, iPad, Mac, and Apple Vision Pro, Apple Orders provides an intuitive, powerful, and secure ecosystem that empowers businesses of all sizes to operate with unprecedented efficiency and creativity. Built on a foundation of Apple’s core principles of design, privacy, and performance, this platform marks a significant leap forward, turning the complex workflow of order management into a fluid and elegant experience. "For decades, businesses have been saddled with clunky, disconnected, and often frustrating software to handle their most critical operations. We asked ourselves, what if we could apply Apple's philosophy of simplicity and power to this fundamental business need?" said Tim Cook, Apple’s CEO. "With Apple Orders, we are not just releasing an app; we are reimagining the entire process. We’re giving entrepreneurs, creatives, and enterprises a tool that feels as empowering as the first Macintosh, as connected as the iPhone, and as limitless as the Vision Pro. This is about unleashing potential." At the heart of Apple Orders is a unified system that synchronizes instantly across all Apple devices. An order created on an iPhone at a pop-up market is immediately available and editable on an iPad in the office or a Mac at headquarters. This seamless handoff is powered by iCloud, ensuring that every piece of data—from customer details to inventory levels—is always current and accessible, without any manual syncing or cumbersome imports and exports. **A Deep Dive into the Apple Orders Ecosystem** The platform is comprised of several deeply integrated components, each designed to excel in its specific context while contributing to a cohesive whole. **The Core Application: An Ode to Intuitive Design** The Apple Orders app, available on iPhone, iPad, and Mac, features a clean, uncluttered interface that belies its sophisticated capabilities. Leveraging the SwiftUI framework, the app provides a consistent and responsive experience across devices. On iPad and Mac, a powerful multi-column view allows users to see their order queue, detailed customer information, and real-time inventory analytics simultaneously. On iPhone, a streamlined, task-focused interface ensures that key actions—like creating a new order or checking stock—are just a tap away. Creating an order is as simple as tapping the "+" button. Users can quickly add items from a visually rich product catalog, apply pre-set or custom discounts, and calculate taxes automatically based on the customer's location. The system supports a vast range of business models, from single-item sales to complex subscriptions and service-based orders with recurring billing. **Inventory Management Reimagined** Apple Orders introduces a dynamic inventory system that goes beyond simple stock counting. Using machine learning on-device, the platform can predict stock-out scenarios based on historical sales velocity and seasonal trends, sending proactive notifications to reorder supplies. With the iPhone's advanced camera system, users can perform lightning-fast stock takes by simply scanning product barcodes. For businesses with physical locations, the platform integrates with Bluetooth LE-enabled shelf tags, providing a real-time view of inventory levels directly from the sales floor to the back office. **The Power of Apple Vision Pro: Spatial Order Management** For a truly transformative experience, Apple Orders is a flagship application on Apple Vision Pro. In a spatial computing environment, order management becomes a tangible, interactive landscape. Users can arrange orders and data visualizations around their physical space, pinning a live sales graph to their wall or organizing pending orders on a virtual table that they can walk around and inspect. With a simple gesture, a user can "lift" an order from their Mac's screen and expand it in their space to review every detail, collaborating with colleagues who appear as Life-like Personas within the shared environment. This is not just a new interface; it is a new paradigm for business workflow. **Secure Payments with Apple Pay and Apple Business Connect** Financial transactions are at the core of order-making, and Apple Orders sets a new standard for security and convenience. The platform is built to utilize Apple Pay natively, allowing businesses to accept payments with a single tap, click, or glance. Customer payment information is never stored on the merchant's device or servers, drastically reducing the risk of data breaches. For businesses, this means faster checkout times and the highest level of security for their customers. Furthermore, integration with Apple Business Connect allows companies to manage their presence across Apple apps, including Maps and Wallet. Customers can discover businesses, place orders directly, and save loyalty passes to their Wallet, creating a frictionless journey from discovery to purchase and beyond. **Unprecedented Privacy and Security** In an era of increasing digital threats, Apple Orders is engineered with privacy and security as its bedrock. All sensitive data, including customer information and order history, is encrypted end-to-end. The processing of this data is handled on-device whenever possible, leveraging the Secure Enclave in every modern Apple chip. For features that require cloud processing, such as cross-device syncing, Apple uses its industry-leading differential privacy techniques to gather insights without ever identifying individual users or businesses. Companies can trust that their proprietary sales data and customer lists are protected with the same rigor that Apple applies to its own services. **Customization and Integration with Shortcuts and App Intents** Understanding that no two businesses are alike, Apple Orders is designed for extensibility. The platform fully supports the Shortcuts app, enabling businesses to automate complex workflows. A bakery could create a shortcut that, with a single voice command to Siri, generates the day's wholesale order report, emails it to a distributor, and then updates a shared calendar. Through App Intents, third-party developers can build deep integrations, allowing Apple Orders to communicate with accounting software, shipping platforms, and marketing tools, creating a truly customized and connected business operating system. **Real-World Impact: Empowering Diverse Businesses** The potential applications for Apple Orders are as varied as the global business community itself. * **The Artisan Roastery:** A small-batch coffee roaster uses Apple Orders on their iPad Pro to manage online subscriptions and wholesale accounts. With Apple Pencil, they can handwrite personalized notes on orders for their top clients. Inventory alerts for green coffee beans are automatically generated, and payments are seamlessly processed through Apple Pay. * **The Creative Agency:** A design firm utilizes the platform on Mac and Vision Pro to manage project orders and client billing. In a spatial computing environment, the team can visually map out project timelines and resource allocation, dragging and dropping orders onto a shared virtual timeline, making project scoping and budgeting an intuitive, collaborative process. * **The Mobile Fitness Trainer:** A personal trainer uses Apple Orders on their iPhone to book client sessions, sell nutritional plans, and manage recurring payments. The app’s simplicity allows them to create a new order between sessions without being bogged down by complicated menus, so they can focus on their clients. **Developer Opportunities and Enterprise Scale** Apple is also launching the Apple Orders Framework, a robust set of APIs that allows developers and large enterprises to build custom solutions on top of the platform. A global retailer could develop a proprietary app for their sales associates that leverages the core order and inventory engine of Apple Orders but is tailored to their specific brand and operational needs. This ensures scalability from a sole proprietorship to a multinational corporation, all within the same secure and reliable ecosystem. **Availability** Apple Orders will be available as a standalone subscription service starting November 1. It will be offered in three tiers: Apple Orders Solo for individual entrepreneurs and small businesses, Apple Orders Team for growing companies, and Apple Orders Enterprise for large organizations requiring custom integrations and dedicated support. A 30-day free trial will be available for all new subscribers. The app will be available on the App Store for iPhone, iPad, and Mac, and will be a pre-installed demo experience on all Apple Vision Pro devices. This launch represents more than a new product; it is a statement of intent. Apple is applying its decades of experience in creating beloved consumer technologies to the vital, yet often overlooked, world of business software. Apple Orders is poised to become an indispensable tool, freeing businesses from technical friction and allowing them to channel their energy into what they do best: creating, innovating, and serving their customers.