Good morning, and thank you for joining us. Today, we are here to discuss a significant technological evolution within the global food and beverage sector: the rise and impact of free order platform applications. This press conference aims to provide an objective and accurate overview of this phenomenon, its operational mechanisms, its multifaceted effects on businesses and consumers, and the emerging trends that will define its future. To begin, let us define what we mean by a "free order platform." These are mobile and web-based applications that facilitate the process of customers browsing menus, placing orders, and sometimes making payments for food and beverages from restaurants, cafes, and other food service establishments. The term "free" in this context primarily refers to the fact that these platforms do not typically charge the end-user, the customer, a direct fee for downloading the app or for the basic act of placing an order. The revenue model for these platforms is instead sustained through partnerships with the restaurants themselves, who pay commission fees on orders, or through premium subscription services offered to merchants for enhanced visibility and marketing tools. The core functionality of these platforms is built upon a tripartite ecosystem connecting the consumer, the restaurant, and the platform. From the consumer's perspective, the process is streamlined into a few simple steps: they download the app, input their location, and are presented with a curated list of participating establishments. They can then browse digital menus, often accompanied by high-resolution photographs and detailed descriptions, customize their orders, and complete the transaction via integrated payment gateways. The order is transmitted electronically to the restaurant's kitchen, either through a dedicated tablet provided by the platform or integrated directly into the restaurant's existing Point-of-Sale (POS) system. For delivery orders, the platform may manage a fleet of independent couriers or integrate with third-party delivery services. The value proposition for restaurants is substantial, particularly for small and medium-sized enterprises (SMEs) that may lack the resources to develop their own sophisticated digital ordering systems. These platforms offer immediate access to a vast, pre-existing customer base, effectively acting as a powerful marketing and customer acquisition channel. They handle the complex technological infrastructure, including payment processing, user interface design, and cybersecurity, allowing restaurateurs to focus on their core competency: food preparation. Furthermore, the data analytics generated by these platforms provide invaluable insights into customer behavior, popular menu items, peak ordering times, and sales performance, enabling data-driven business decisions. For the consumer, the benefits are rooted in unparalleled convenience and choice. These platforms consolidate a city's culinary offerings into a single, searchable interface, saving time and effort. Features such as saved favorite orders, one-click reordering, real-time order tracking for deliveries, and transparent customer review systems enhance the user experience and build a layer of trust. The ability to pre-order for future pickup also helps manage busy schedules and reduces wait times. However, the proliferation of free order platforms is not without its challenges and points of contention. The most significant issue for restaurant partners is the cost structure. Commission fees, which can range from 15% to 30% or more per order, substantially cut into already thin profit margins. This has led to debates about the long-term sustainability of this model for restaurants, with some establishments opting to create "platform-specific" menus with higher prices to offset these costs, while others encourage direct ordering through their own websites or phone lines by offering incentives. Another critical challenge is the intense market competition. The landscape is crowded with numerous platforms vying for market share, leading to aggressive marketing campaigns and pressure on commission rates. This competition can sometimes lead to "restaurant fatigue," with kitchen staff struggling to manage a high volume of incoming orders from multiple digital sources alongside their in-house diners, potentially impacting food quality and service speed. Data ownership and customer relationship management are also points of negotiation; restaurants risk ceding direct customer interaction to the platform, making it harder to build loyalty outside of the app's ecosystem. From a consumer standpoint, while convenience is king, there are considerations regarding data privacy, the accuracy of menu and pricing information, and the resolution process for order errors or unsatisfactory experiences. The environmental impact of increased single-use packaging from delivery orders is another growing societal concern associated with the model. Looking forward, several key trends are poised to shape the next generation of free order platforms. First is the integration of Advanced Analytics and Artificial Intelligence. Platforms are increasingly leveraging AI to offer hyper-personalized recommendations to users, not just based on past orders but also on time of day, weather, and local events. Predictive analytics can also help restaurants forecast demand more accurately, optimizing inventory and staffing. Second, the adoption of Cloud Kitchen (or Ghost Kitchen) models is directly linked to the success of these platforms. These are delivery-only food preparation facilities that house multiple restaurant brands, operating solely to fulfill orders placed through digital platforms. This model reduces overhead costs for new and existing brands, allowing them to experiment with menus and expand their geographic reach without the capital expenditure of a traditional dine-in restaurant. Third, we are observing a maturation of subscription-based models, such as "free delivery" membership programs. For a monthly or annual fee, consumers can waive delivery fees on their orders, a strategy designed to increase customer loyalty and order frequency for the platform. Fourth, the focus on enhancing operational efficiency is leading to greater technological integration. This includes deeper API-level integrations with restaurant POS systems to reduce errors, as well as the exploration of automation technologies within cloud kitchens to speed up preparation and ensure consistency. Finally, as the market consolidates, we anticipate a greater emphasis on providing value-added services to restaurant partners beyond mere order facilitation. This includes sophisticated digital marketing tools, customer relationship management (CRM) suites, and detailed financial reporting services, transforming the platform from a simple intermediary into an indispensable business partner. In conclusion, free order platforms have irrevocably altered the fabric of the food service industry. They have democratized access to a wide array of culinary options for consumers and provided a critical digital lifeline to countless restaurants. The model is a powerful testament to the value of convenience and aggregated choice in the modern digital economy. Yet, its future trajectory will be defined by how the industry navigates the ongoing challenges of sustainable economics for restaurants, data ethics, and market competition. The evolution of this ecosystem will continue to be a key area of observation, representing a dynamic interplay between technological innovation, consumer behavior, and the enduring appeal of a restaurant meal, now just a tap away. The relationship between platform, restaurant, and consumer is still being written, and its next chapters will undoubtedly be as transformative as its first. We will now open the floor for questions.