**Moderator:** Good morning, and welcome to this press conference. We are gathered today to announce a significant milestone for Shangwankan Advertising and the broader mobile marketing ecosystem. We are pleased to officially announce that the Shangwankan Advertising application is now available for download on the Apple App Store. This launch marks a pivotal step in our mission to democratize high-impact advertising by making our tools accessible to a wider range of businesses and marketers within the iOS environment. To guide us through the details, we have with us several key figures: Ms. Li Wei, Chief Executive Officer of Shangwankan; Mr. David Chen, Chief Technology Officer; and Ms. Sarah Jones, Head of Global Market Strategy. They will provide insights and be available for a brief question-and-answer session following their remarks. We will begin with an overview from our CEO, Ms. Li Wei. **Ms. Li Wei, CEO:** Thank you all for being here. Today is not merely about an app launch; it is about the culmination of a strategic vision to bridge the gap between sophisticated advertising technology and user-friendly accessibility. The Shangwankan platform has established itself as a powerful engine for programmatic advertising, leveraging data analytics and machine learning to optimize ad placements and maximize return on investment for our clients. However, our presence was primarily web-based and on other mobile platforms. The integration into the Apple App Store is a transformative development. It brings the full power of our platform directly into the hands of iOS users—a demographic known for its high engagement and significant purchasing power. This move is a direct response to market demand and aligns with our core principle of meeting clients where they are. For the small business owner managing their marketing on an iPad, for the social media manager needing to adjust a campaign on the go, or for the marketing director reviewing real-time analytics before a meeting, the Shangwankan app delivers unparalleled convenience and control. Our objective has always been to provide a seamless, efficient, and powerful advertising experience. The Apple App Store launch is the latest, most tangible expression of that commitment, ensuring that any business, regardless of its size, can now execute and manage professional-grade advertising campaigns with the device they use every day. **Mr. David Chen, CTO:** Thank you, Li Wei. From a technical standpoint, the development process for the iOS version of the Shangwankan app was undertaken with a relentless focus on three key pillars: performance, security, and adherence to Apple's stringent ecosystem standards. Firstly, performance. We have rebuilt our user interface from the ground up using SwiftUI to ensure a native, fluid, and responsive experience on all iOS devices. Key functionalities such as campaign creation, budget management, and real-time performance dashboards have been optimized for touch interaction and mobile workflows. Users can receive push notifications for critical campaign milestones, such as budget thresholds or significant performance shifts, allowing for immediate action. Secondly, security and privacy are paramount. The app is designed to be fully compliant with Apple's App Tracking Transparency (ATT) framework. Users will be presented with a clear request for permission to track their activity across other companies' apps and websites. Furthermore, our data handling and processing protocols within the app have been rigorously vetted to align with both Apple's privacy guidelines and global data protection standards like GDPR. All data transmission is encrypted end-to-end, ensuring that our clients' sensitive campaign information and their audience data are protected. Finally, integrating with Apple's ecosystem allows us to leverage its robust and secure environment. Features like Face ID and Touch ID integration for secure login, and seamless iCloud Keychain support for password management, enhance both security and user convenience. The app is not a stripped-down version of our platform; it is a fully-featured portal that maintains the analytical depth and bidding sophistication of our desktop counterpart, now refined for the mobile context. **Ms. Sarah Jones, Head of Global Market Strategy:** Building on David's technical points, the strategic implications of this launch are profound. The Apple user base represents a highly valuable and engaged segment of the global market. By entering the App Store, Shangwankan is strategically positioning itself to serve advertisers who are specifically targeting this premium audience. We anticipate three primary market impacts. First, we will see an expansion of our advertiser base. Freelancers, small to medium-sized enterprises (SMEs), and even departments within larger corporations that operate on Apple hardware will now find it significantly easier to onboard and utilize our platform. This lowers the barrier to entry for sophisticated advertising tools. Second, this launch enhances our value proposition for existing clients. It provides them with greater flexibility and agility in managing their global campaigns. A marketing director in New York can now approve a budget adjustment for an Asian campaign in real-time, or a creative team in London can review ad performance metrics while commuting. This always-on accessibility translates directly into more responsive and effective advertising strategies. Third, from a competitive standpoint, this move solidifies Shangwankan's position as an innovator in ad tech accessibility. While many competitors offer web-based platforms, the delivery of a comprehensive, native iOS application demonstrates our commitment to user-centric product development. We are not just providing a service; we are crafting an experience that integrates seamlessly into the modern marketer's digital workflow. Our roadmap includes plans for further leveraging iOS-specific features, such as widgets for at-a-glance campaign stats and deeper Siri Shortcuts integration for voice-activated commands, to further cement this integrated experience. **Moderator:** Thank you all. We will now open the floor for questions. **Q&A Session** **Reporter 1 (TechCrunch):** This is for Mr. Chen. You mentioned compliance with ATT. How does Shangwankan plan to provide effective targeting and measurement with the limitations on user-level data tracking imposed by this framework? **Mr. David Chen:** That is an excellent and highly relevant question. The industry is indeed shifting from a user-level tracking model to a more privacy-centric one. Our strategy is multi-faceted. First, we have heavily invested in advancing our contextual targeting capabilities. By analyzing the content, keywords, and metadata of the pages where ads are served, we can place advertisements in highly relevant environments without relying on individual user identifiers. Second, we are utilizing Apple's SKAdNetwork for attribution. This provides aggregated, privacy-preserving data on campaign effectiveness, allowing us to measure conversions and optimize for success without compromising individual user privacy. Furthermore, we are leveraging our first-party data ecosystem. Advertisers who have direct relationships with their customers can use hashed and anonymized data from their own platforms, which we can match in a secure, privacy-compliant manner within our system. The focus is on aggregated analytics and modeled reporting, which, powered by our machine learning algorithms, has proven to be highly effective in driving campaign performance in the new privacy paradigm. **Reporter 2 (Ad Age):** Ms. Jones, with this launch, are you specifically targeting a different demographic of advertisers compared to your traditional user base? And what is your user acquisition strategy for the app? **Ms. Sarah Jones:** We see this as both an expansion and an enhancement. Our traditional base of larger enterprises and agencies remains crucial, and this app serves as a powerful complementary tool for their teams. However, yes, we are intentionally making a strong play for the SME market, creative freelancers, and e-commerce entrepreneurs—segments that are often mobile-first and value operational agility. Our user acquisition strategy is multifaceted. It includes targeted App Store Search Ads, which are a natural fit, content marketing focused on "advertising on-the-go," strategic partnerships with business software influencers in the Apple ecosystem, and cross-promotion within our existing web platform to drive our current users to the mobile solution. We believe the convenience factor will be a primary driver of organic growth within these communities. **Reporter 3 (Wall Street Journal):** Ms. Li, could you address the revenue model? Is the app free to download, and how do you monetize? Also, are there any concerns about the 30% commission that Apple takes on in-app purchases? **Ms. Li Wei:** The Shangwankan app is free to download and install. It functions as a management and analytics interface for our advertising platform. The monetization occurs on the backend, tied directly to advertising spend. When a user allocates funds to a campaign through our platform—whether via the web portal or the mobile app—that is where our revenue model is executed. The app itself does not have standalone "purchases" like a game would. The funding of advertising accounts is processed as a service, and we have established billing protocols that are consistent with Apple's guidelines for such business models. Therefore, the standard App Store commission structure for in-app purchases does not apply to the primary funding mechanism of advertising campaigns in this context. Our relationship with Apple on this front is clear and cooperative. **Reporter 4 (Bloomberg):** A question for the panel. The digital advertising market is facing economic headwinds and increased scrutiny from regulators globally. How does launching a new app in this climate demonstrate confidence, and what is Shangwankan's outlook for the mobile ad spend in the next 12-18 months? **Ms. Li Wei:** I can start, and my colleagues may wish to add. Challenging economic climates often drive a greater focus on ROI and efficiency. Advertisers become more selective, demanding clearer metrics and more control over their budgets. Our platform is inherently designed for this environment. By providing robust tools for optimization and real-time analytics directly on mobile, we are empowering advertisers to do more with their spend, to pivot quickly, and to eliminate waste. This launch is a statement of confidence in the enduring value of performance-based, data