Good morning, and welcome. We are gathered here today to announce a significant step forward in the global out-of-home (OOH) and point-of-sale (POS) advertising industry. We are proud to officially launch the **Global Advertising Installation Order Management Platform**, a comprehensive digital ecosystem designed to standardize, streamline, and optimize the entire process of ordering, managing, and verifying advertising installations. This platform is not merely an incremental update; it is a foundational shift. It addresses long-standing, systemic inefficiencies that have plagued advertisers, agencies, and installation vendors for decades. Our objective is to bring unprecedented transparency, accountability, and efficiency to a market that forms the bedrock of physical consumer engagement. **1. The Core Problem: Inefficiency in a High-Stakes Industry** The current state of the advertising installation market is characterized by fragmentation. The process typically involves a labyrinth of emails, phone calls, spreadsheets, and disparate vendor management systems. An advertiser or agency seeking to deploy a campaign across multiple regions, or even globally, faces a monumental task. Key challenges include: * **Lack of Standardization:** Every vendor may have a different quoting format, work order process, and reporting standard. This makes comparative analysis and centralized management incredibly difficult. * **Opacity and Lack of Real-Time Data:** Once an order is placed, visibility often vanishes. Status updates are manual, reliant on field personnel reporting back to an office, who then relay information via email. Advertisers are left in the dark regarding the real-time progress of their campaign rollout. * **Ineffective Verification and Proof-of-Performance (PoP):** The process of verifying that an installation was completed correctly, on time, and in the agreed-upon condition is notoriously unreliable. It often depends on low-quality photos sent days later, lacking crucial metadata like timestamps and geolocation. * **Financial Reconciliation Challenges:** Discrepancies between quotes, final invoices, and work completed lead to protracted reconciliation processes, delayed payments, and strained business relationships. * **Scalability Limitations:** Manually managing a campaign of 100 installations is challenging; managing 10,000 across different time zones and languages is nearly impossible with legacy systems. These inefficiencies result in wasted marketing budgets, missed launch deadlines, brand safety risks, and a significant administrative burden that stifles growth and innovation. **2. The Platform Solution: A Unified Digital Ecosystem** Our platform has been engineered from the ground up to solve these precise problems. It functions as a centralized, cloud-based hub connecting all stakeholders. **Core Modules and Functionalities:** * **Centralized Order Hub:** Advertisers and agencies can upload their campaign requirements into a standardized global template. The platform then facilitates the entire procurement lifecycle, from requesting quotes from a pre-vetted network of installation vendors to issuing formal work orders and tracking approvals—all within a single, auditable environment. * **Intelligent Vendor Management & Marketplace:** The platform hosts a comprehensive directory of certified installation partners. Vendor profiles include detailed service areas, capabilities, equipment, past performance metrics, and client ratings. This allows for intelligent, data-driven vendor selection, ensuring the right partner is chosen for every job, whether it's a simple poster swap or a complex digital screen installation in a high-traffic airport. * **Real-Time Project Tracking and Dashboard:** From the moment a work order is accepted, its status is tracked in real-time. Field technicians use a dedicated mobile application to update job progress. This provides all stakeholders with a live, dashboard view of the entire campaign—showing installations completed, in progress, delayed, or yet to be started. This eliminates the need for constant status update emails and calls. * **Integrated Proof-of-Performance (PoP) System:** This is a cornerstone of our platform. Upon completion, field technicians are required to submit PoP directly through the mobile app. The system automatically captures and embeds critical metadata, including: * **Geolocation Coordinates:** Verifying the installation was performed at the correct site. * **Timestamp:** Confirming the work was done within the scheduled window. * **High-Resolution Imagery:** Multiple photos from specified angles to show the quality and context of the installation. This digitally-native, tamper-resistant verification drastically reduces disputes and ensures advertisers only pay for work that has been verified as completed to standard. * **Automated Invoicing and Financial Reconciliation:** The platform aligns work orders with verified PoP and pre-agreed pricing. This allows for the automatic generation of accurate invoices, which are directly linked to the completed work. This streamlines the accounts payable process, reduces errors, and ensures prompt payment to vendors. * **Data Analytics and Reporting Suite:** The platform transforms operational data into actionable business intelligence. Users can generate detailed reports on key performance indicators (KPIs) such as on-time installation rates, vendor performance comparisons, regional cost analyses, and campaign speed-to-market. This data empowers strategic decision-making for future campaigns. **3. Key Benefits and Value Proposition** The implementation of this platform delivers tangible value to every participant in the ecosystem. **For Advertisers and Advertising Agencies:** * **Total Campaign Visibility:** Gain real-time oversight of all installation activities globally. * **Enhanced Brand Safety and Compliance:** Ensure brand materials are displayed correctly and in the intended locations. * **Cost Certainty and Reduction:** Eliminate budget overruns from process inefficiencies and inaccurate invoicing. * **Data-Driven Strategy:** Leverage robust analytics to optimize future media planning and vendor selection. * **Significant Time Savings:** Reduce administrative overhead by up to 70%, allowing teams to focus on strategic initiatives. **For Installation Vendors:** * **Streamlined Operations:** A single platform for receiving orders, providing updates, and submitting documentation. * **Faster Payment Cycles:** Automated invoicing tied to verified PoP accelerates payment from weeks to days. * **Access to New Business:** Increased visibility within the platform’s marketplace leads to new client acquisition. * **Reduced Administrative Burden:** Less time spent on phone calls, emails, and manual report generation. * **Clear Performance Benchmarking:** Use platform data to demonstrate reliability and quality to the market. **For the Industry at Large:** * **Establishment of Global Standards:** Creates a common framework for operations, data, and quality. * **Promotion of Fair Competition:** Levels the playing field for vendors based on performance and capability, not just relationships. * **Driving Innovation:** The aggregation of industry-wide data will provide unprecedented insights, fostering new technologies and best practices. **4. Security, Compliance, and Global Reach** We have built this platform with enterprise-grade security at its core. All data is encrypted in transit and at rest. Our systems are compliant with major international data protection regulations, including GDPR. The platform is designed for a global audience, supporting multiple currencies, languages, and regional compliance requirements from its inception. **5. The Path Forward** The platform is live and operational as of today. We have already onboarded a foundational group of global advertisers and a network of over [Number] certified installation vendors across [Number] countries. Our roadmap includes continuous feature development, with a focus on advanced AI for predictive scheduling, image recognition for automated quality control, and deeper integrations with major media buying and planning software. We are confident that this platform represents the future of advertising installation management. It is a tool built by the industry, for the industry, with the singular goal of removing friction and unlocking new levels of value and trust. We will now open the floor for questions.